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In every search campaign, some keywords and ads will generate leads and sales while other keywords and ads do not convert and waste your money. So the key is to use conversion tracking to determine which keywords you want to keep and which keywords to pause to improve your ROI.
After a completed online sale the Success page includes the conversion tracking code.
As soon as your visitor loads your Success page, the conversion code is triggered and it sends all the information automatically back to Google AdWords.
AdWords then collects the information about which keyword was searched, which ad was clicked, what time of day, and the geographic location of the visitor. All of this info is displayed in your AdWords account typically within 24-48hrs after the conversion occurs.
This module requires the installation of VQMod (aka Virtual Quick Mod).
Also, you need a Google AdWords account.
var google_conversion_value = 123.45;
var google_conversion_value = 0;
<img height="1" width="1" style="border-style:none;" alt="" src="//www.googleadservices.com/pagead/conversion/1234567890/?value=123.45&currency_code=GBP&label=orgcCKLWlFYQzr7F_QM&guid=ON&script=0"/>
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